Do you want to optimize your ecommerce with product schema more? If you have failed to implement, then this post is for you.
Welcome to another new post. In this digital age, you are open to the world to market yourself.
Some guys open their ecommerce store, or some went to blogging carrier. Right.
This post is especially for those who are into the ecommerce business.
Recommended Reading: Benefits of Influencer Marketing
Have you gone through types of schema, and what kind of schema did you implement for your blog or ecommerce store?
Here is the official Google page for schema markup.
If you are running a blog, then you must have a below-shown schema for your websites.
1) The first schema markup is Hcard that tells google about the author of the site.
2) Collection types markup is like is having a bulk element to show various properties of websites.
3) Blog types of schema show different blog URLs of sites.
4) The 4th Schema tells you to google your name, your contact details, and your social profiles, etc.
5) Hatom schema is about to show the organized way of your blog or websites to google.
Recommended Reading: Faceted Seo Navigation for you’re E-commerce
If you wish to know more about product schema for your ecommerce, then check the below image.
Why We Need a Schema Markup for Ecommerce?
Schema is a must to show the property of your websites or product. Product schema shows google how many reviews your products have, how many ratings you products received by the user, and similarly the price of your product on the SERP page even without visit your webpage.
Take a look at the top ecom giants like Flipkart, Amazon; they have all types of schemas for the products. This rich snippet is the best example to show users how they manage SEO and stand out in the crowd.
1) The first section indicates the type as the name suggest the kinds of product, below that it has the name of the product, in the third place is fetch the primary images of the product. In the 4th place, you can give the best, like entering featured or description, which attracts users. After that’s sku and mpn is about the unique product id and its must to mention property, without unique id, your schema will showing errors.
2) The second part includes review, author, and aggregate reviews schema, in the reviews section, you have to mention how much average rating value your products gets from the user.
The author section mentions the type of person and its name, who has uploaded the product, or you can specify the owner name.
Aggregate rating keeps the rating value and count of exact reviews for products.
Importance of Rich Snippets For Websites
3) The last part is the offers section; without the offer section, product schema markup for ecommerce is nearly incomplete. As we all know, without discount offers nobody will buy your product, because we love bargaining.
The offer section includes the URL of products that we are going to implement on the website page. Below that, there is a price section, which indicates the current price of the products, in which currency, and to the period you want to keep that price the same.
If your sites have thousands of product pages, then I will recommend you hire a developer to get things done quickly, or either way, you are on WordPress. We have super reliable plug-in Yoast SEO, a complete package of all schema and SEO needs.
Conclusion: I hope you understood why we need to have the product schema for an ecommerce store. Schema markup remarkably makes a difference and gives lots of exposure in search engine results.