Google Analytics Content Grouping for Advanced Tracking and Measuring

Hello friends, in this nice post, you must have been using Google Analytics for everyone, right for your website, web-app, and for all types of audience tracking.

Have you ever heard about Google Analytics Content Grouping, or have you ever tried it? No, don worry. So let’s start.

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Content grouping is an essential element of analytics with the help of this, and we can easily track our best performing part of the website and Portion.

Content grouping is a custom setting, and usually, we avoid to explore more about this setting. Content grouping is an incredible element introduced by Google through which we can check every model of the website if you run an e-commerce website. So you will know that there are many product categories on your site such as dress, paints, toys, etc.

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With the help of content grouping, we can see our best performing website element, or you can see the website product which Google shows us by filtering through a logical structure.

content grouping google analytics

You will know that there are many options to try in Google Analytics, out of which we can also select a page title for content grouping, we can also choose web page URL or a screen name is also a good option.

Content grouping is almost the same as channel grouping; we can see from which channel grouping we are getting a lot of traffic.

When you can use content grouping when your website is tremendous, or you already have an existing e-commerce site, it will be easy for you to know which part is getting more income or profit.

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You should have at least 500 URLs on your site, only then you can analyze it thoroughly.

If you are using Google Tag Manager, then you can do it yourself because Google Tag Manager is an independent platform from which SEOs have benefited a lot.

If you want to set the content group in your Google Analytics settings, then you have three options, which are given below.

Google Analytics Content Grouping Steps:

  • The first way is that you can change the tracking code of your webpage. This is not a huge task, and it is a setup parameter that you can set yourself as well.

content grouping google analytics

  • If the first method is not working for you, you can also go through this method by using web extension parameters to track page title or page URL.

content grouping google analytics

  • Or, Google also provides us with the option of rule and definition, which we can use in the setup of content grouping.

content grouping google analytics

If you have created a successful content grouping, now you need to know, where can you see it? How do you know whether we have done this setup correctly or not?

Bottom Line:

If seen in today’s time, Google Analytics Content Grouping is the best option and which can also make you an analytical expert in the content drilling process. If you liked this post, then share it with the essentials and let us know what you think.

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