Today’s post is about a unique topic called Influencer Marketing and Benefits of Influencer Marketing.
If you are new, then you must know that a lot of
marketing is available in the Internet age, and the topic we are talking about right now is the trending topic for the marketers.
People have tried many ways to promote their business or to do marketing.
We have many such options available through which we can market our product and service to attract people on the Internet.
Types of Online Marketing:
1) Google Ads
2) Facebook Marketing
3) News Release
We have so many options available for marketing, yet why do we need influencer marketing?
Benefits of Influencer Marketing:
1. By the way, the first significant benefit of influencer marketing is that it creates its image in the minds of the people directly.
2. We do not need a lot of people for this marketing.
3. Influencer marketing is a quick way through which we can promote our product in front of targeted people.
4. Influencer marketing is not a freeway; it is a part of a paid promotion.
5. According to the research, we have seen a lot of responses come from promoting the product through influencer marketing from the customers as compared to the paid ads.
What is Influence Marketing
We do not need people for influencer marketing. We need only those people who followed by fans, people to whom they trust, and whose things people consider their recommendation.
Such as stars and actors. We have seen many times on television that our idol, artists comment on us in a lot of ads, use this product, try this product and so much.
Recommended Reading: Top Consumer Review Sites
Influencer marketing does the same. We do not just have to go to those artists here, but we have to go to the social influencer.
Now decide what platform we can choose to spread our products to the people.
Best Influencer Marketing Platform,
If seen, from many such platforms, which are the right the choice for influencer marketing.
I want to recommend the first try YouTube. Then Instagram, another trending that comes in the market, it’s Tik Tok, this platform has also started its ad network, millions of users now access tik tok on a day to day activity.
For these kinds of marketing, we have first to take our approach or our content, to those people who have successfully acquired millions of fan base in different social media.
We have to approach them to promote our product, and in return, we will give you some commission, or we will provide you with some fees.
Or we will find such people on Insta whose followers are very much and whose posts people like to react.
B2B Influencer Marketing
Whenever someone promotes a product or service on the successful platform, we get quick queries and responses from there to compare the paid ads and long-term promotional campaigns.
Why am I giving more focus on influencer marketing? Whenever we run our paid campaigns from a platform like google ads, it does not reach all the people because of the current modern browsers or their tools block up to 70% of our ads.
The money that was paid by the company for promotion has wasted, and only 30% is ROI coming from the capital invested.
If you have ever run a campaign on Facebook, then you will know that clicks on Facebook are very difficult, and the return of investment on Facebook is within the range of 1 to 10 percent.
Influencer marketing is a win-win situation for both sides of the people. Like we are also paying influencers to promote our product, and in return, we are getting our business, too.
Most of us have seen YouTubers in his video, starts promoting a different kind of product at the beginning of the video.
Youtube Influencer Marketing
As most have seen prank videos, funny videos, or marketers’ videos, at the start of every video, These influencer introduces new services and delivers a unique selling point of it that is an excellent way to reach thousands of people at the same time.
Recommended Reading: Top 5 Tamilrockers Alternative
There is a similar situation on Instagram. Take any influencer and you will find such a promotional picture in his feeds where he has promoted the product.
If you have ever tried this kind of promotion, then you have observed that you get a significant increase in the return of investment.
Conclusion: I hope you understood what influencer marketing is and what its benefits are. Let me know your opinion through the comment section.