Faceted Seo Navigation for you’r E-commerce Website

In the event that you are a substantial online retailer with a web based business site, it is profoundly likely that your site has some type of faceted navigation. This article will assist you with understanding the significance of streamlining a faceted navigation framework to enhance SEO execution and improve online perceivability.

faceted search example

Faceted navigation is the procedure which enables a client to get to data sorted out as indicated by a faceted classification by applying different filter. The properties of an item can be utilized as an aspect which assist the customers with getting to the correct item they require.

Why We Need Faceted Search

Giving outcome to the client without a lot of browsing, without use of filters, without trying different things with various search terms

Just 35% of e-stores utilize faceted navigation, which implies regardless you have the chance to support it, and offer a navigation encounter superior to generally contenders.

Noindex Tag

A noindex tag is used for telling the bots to  a specific page from the index – which would prompt it not being appeared in the Google search  items. It could decrease the measure of copy content that appears in the index and result. Here’s the means by which you can block search index using noindex tag.

Be that as it may, it doesn’t help with the wasting of crawl budget since bots would in any case be entering the page. It additionally does not help with the dissemination of link value on the grounds that the particular page that has a noindex tag would at present be getting equity value.

breadcrumb navigation [Canonical]


The canonicalization can enable you to tell Google that you have a favored page that they should record and rank, and all other comparable forms of that page’s substance are just copies of the favored page and ought not be filed and positioned.

You can utilize canonical labels for the issue of copy content and link value will be merged to your favored page. Be that as it may, bots will in any case have the capacity to crawl the pages – which will be a misuse of your crawl budget.


Faceted navigation is an extraordinary thing for clients, however it’s reasonable how harming the internal competition can be for your natural presence. Rather than blocking everything completely, which is almost similarly as unfavorable, a key arrangement of specific blocking can really do extra ponders for SEO.

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  1. kankana saha

    i read a moz article regarding faceted navigation. one of the cons they mentioned there “It creates a lot of duplicate content, which is bad for various reasons.” how can I avoid that? otherwise i myself prefer this sort of navigation, it helps managing ur site much better.

  2. Mellissa Clair

    Nice post. I be taught one thing tougher on completely different blogs everyday. It can all the time be stimulating to learn content material from other writers and follow a bit one thing from their store. I’d favor to use some with the content material on my blog whether you don’t mind. Natually I’ll provide you with a link in your web blog. Thanks for sharing.

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