Most of us already know SEO that is ranking factor for visibility on SERP, when we came to the Android Applications; there is thousands of android application released per day on play store over the worldwide. From user point of views this no. is too much for them to identify, which application will satisfy their need.
Then App Store Optimization came into picture and change random environment into straight universal method. If you decided to launch you’re new application then you should really consider below points in mind.
As like SEO on page and off page optimization, we bifurcate ASO into primary and secondary ranking factors.
Title – Title plays very important role in every aspects, try to include all points in you application title, so user can read it, as well as App Store should gives a result for users queries. When you’re app growing it will automatically spread over the multi users.
Keywords – Definitely all ranking game revolve around keywords, you have to find which keywords are more relevant to you and most frequently used by targeted audience. So it will be easier to track your performance week by week.
Here is the screenshot of worldwide rating of android application
[Pic Courtesy: App Trace]
Total # of Downloads – Number of download are very important for ASO, but still you can’t control this.
Ratings and Reviews – This one will be a crucial factor because review and rating decided which app will be helpful for user, as per human tendency, we checked other experience before we try for self. Most of applications are recognized as “Editor’s Choice”.
More than 600000 application currently active on Google play store, play store filter one of them best application as per total downloads, number of active downloads, overall good rating and stars.
Customer rating is very important for users when app is new or unfamiliar, most of the time top free app having average 4 rating. Less than 5 stars, that means users still think to download or not.
Application must be fit for all type resolution, weather its Tab or Smartphone.
Sometime its happens, u will get negative review or bad review on play store for your application, but that might an opening to fix this technical mistakes to retain those users, who shows bad impression for app. And this will be great opportunity to get good feedback as well.
Screenshots and Video Preview
Screenshot will play a major role when you about launch your application in market and video preview force a user to try new application. This is one of the easiest ranking factors of app store optimization.
Google Play Protect
Earlier android blog has alert user for new play protect on app store, this service has been provided by Google play store itself for more protection to the user as well improve productivity and removing unwanted application for store. So be genuine and try not to hide anything from play store. Once your application has been caught be play store as malicious it will remove automatically and you id is ban permanently and if you get ban from play store, you will not recover it.
Conclusion: If above mention criteria have been cleared by your application, then you will definitely rank on first place in play store.