One day on the play store I was looking for my app, but I didn’t get this app, so exactly what’s going on play store, everyone knows play store is Google’s property, so it’s not gone be hacked or attacked, then I try to search o the internet, is this any update from play store, yes
Name of this updates is [LastPass Unaffected]
Yes this Google update take down android apps from play store. Update news says that “Over 700000 Apps has been affected from this updates and completely removed from play store and won’t be retrieved.” this number represent itself 7 Lakhs or we can say 70% of app has vanished due to security reasons. Basically Google catch those apps that violated their play store policies, Google is like big daddy it has known everything and knows how to control things.
One of the Google play product manager has its word on blog “approximately 90 percent of apps having abusive content which is identified and soon it will rejected before publishing”
From past few years Google play is rising with thousand of new app per year, that is the reason Google play is committed to gives a safe user experience to worldwide android users who are regularly use play store as primary source, this commitment will leads to play store as one safest places on the internet in 2017. Not only Google remove more bad apps, but also able to detect and take action against them soon. But how Google identify which one is abusive or malicious app, it’s nearly possible in recent days
Through massive improvements in ability to detect abuse – such as inappropriate content, malware or impersonation through new machine learning techniques or we call it as Artificial Intelligence and models. If anyone’s application has been affected with play updates then it will very tough to come back those developers on play with new apps.
We are list out here some of techniques of play store:
Copycats: Using name of popular app to gain fake popularity, or use branded keyword for optimizing ASO (App Store Optimization) to be highlighted in search query.
Inappropriate Content: Google doesn’t allow inappropriate content, like illegal activities, hate, violence, pornography, abusive words. Google has improved its artificial intelligence, through this Machine Learning to detect this kind of content or keyword that leads a violation of policy.
Applications (PHAs): PHA is kind of malware app, purposely use to harm user devices for ex: some having sms services in their app act as Trojan to steal personal information.
If you wanted to be a safe from threat or viruses, then you have to use only those app, which has been verify by play protect, if you don’t detect play protect words on app before downloading, probably stop downloading and move to another one.