Some of the best OTT platforms are revolutionizing the way of watching content over television or smartphone. The term ‘OTT’ stands for ‘Over the top’ media services.
It is a unique type of media service which is based on video streaming over the internet. And directly to the viewers that too as per their demand. Affordable smartphones and cheap data rates have made it possible to boom the OTT industry exponentially.
History of OTT Platforms in India:
Right now, there are more than 40 Over the top media services in the Indian market. It has a market worth more than RS 36 billion, in 2019 providing jobs to the Lakhs of people. OTT platform media services are not new in India. In fact, the first Indian OTT platform was BIGFlix, a subsidiary company of Reliance Entertainment in 2008. But, it gained the market only after the advent of cheap data rates by 2015.
After 2015, there was a flood of OTT platforms in India. Netflix, Amazon Prime, Ullu, Alt Balaji, Soni Liv, MX player Hotstar are the leading players today. Moreover, Hotstar ( Disney+Hotstar) Is the biggest of all of them and India’s best OTT Platform. It currently has more than 310 million active users, which is 1/3rd of Indian OTT media services’ total viewership.
If you are looking for the best OTT platforms for smartphones in India, then hold on. We are going to enlist 10 Best OTT Platforms of India. You will get a complete insight into the online media services, just go through this article patiently.
10 Best OTT Platforms in India for Smartphones:
Without taking more time, let’s jump to the exciting section of this article, where you will get complete information about the best OTT platforms and online streaming services in India.
Netflix is, no doubt, the best OTT platform in India. In terms of quality, it has no rivals nearby. Netflix is more than 20 year old Media Service provider, but it came to India in January 2016. Since then, its viewership is increasing exponentially day by day. Globally it has more than 180 million subscribers in 180 nations across the globe.
It offers several Indian as well as foreign web series. Stranger Things, Narcos, Limitless, are some of the foreign web series most loved by the subscribers. At the same time, Sacred Games and Little Things are the best Indian content on Netflix.
You can choose any of its three subscription plans: Basic, Standard HD, and Premium Ultra HD packs. Ranging from RS 500 to Rs 800 per month.
Although Hotstar is second on our list, it is one of the best OTT platforms in India. Hotstar is the market king holding more than 1/3rd viewership of Indian media Streaming services. It is the part of Novi Digital Entertainment, a daughter company of Disney’s Star India Ltd.
This platform is famous for domestic content and streaming sports events like the Indian Premier League (Cricket) and Kabbadi Leagues.
Its subscription plans range from just Rs 400 per year to Rs 1400 per year for VIP and Premium Plan, respectively.
Amazon Prime is the third best OTT Platform on our list. It is the media streaming platform by the technology giant Amazon Incorporation. Amazon Prime came to India in 2016. Since then, it is producing quality content.
Apart from English, Amazon Prime Video offers content in eight Indian Local Languages.
Its subscription charge is Rs 129 per month or Rs 999 per year. This includes one of its other platform’s subscription Amazon Music for the same period.
MX Player is part of the Media Services Company, MX Media & Entertainment. Times Internet has acquired significant stakes in 2018 for $141 million.
The platform is entirely free for any type of streaming content. It generates revenue from advertisements offered to the viewers. Initially, it was just an android app to play media, but with the advent of OTT platforms, it explored opportunity within it.
MX Player offers domestic content in 12 Indian languages. Various national and international content creators have joined the MX player. Some of them are Goldmines, Sony Entertainment, Shemaroo, Paramount Pictures, Sonar Entertainment, etc.
Sony Liv is another best OTT Platform in India. Here you can watch every content offered by Sony Entertainment Pvt Ltd. This application has various sections, like comedy, drama, romance, action, and many more. This means every content is well managed and offered by the app.
Sony Liv streams a wide range of sporting events and reality shows. Here you can also watch daily shop serials from Sony Entertainment channels. This offers one of the cheapest subscription plans among all OTT Platforms.
Voot is undoubtedly one of the best OTT Platforms for smartphones in India. It is even available for the small JIO Phone users, based on KaiOS and Android and desktop websites.
Voot is the daughter company of Media and advertising giant Viacom 18. Its subscription plans are very affordable. Ranging from Rs 99 per month to Rs 500 per year with 14 days free trial. The paid viewer can watch several contents before public release.
Voot offers streaming media content in more than 10 Indian languages.
ZEE 5 is Essel Group’s subsidiary enterprise providing on-demand streaming content over the internet. It is a newbie in the market, launched on 14th Feb 2018.
ZEE 5 offers a wide range of streaming content in12 different Indian languages. Initially, it was free, but recently it has come up with many subscription plans.
Apart from on-demand content, it offers TV shows run by Zee Media. For example, Kumkum Bhagya, Kundali, Sembaruthi in Tamil, etc. Its subscription plans range from Rs 365 per year to Rs 999 per year.
ALT Balaji is an Indian OTT platform with entire ownership of Balaji Telefilms Pvt Ltd. The platform is available on 32 different interfaces to its users, from smartphones, tablets, to desktop computers, and with different browser support.
ALT Balaji mostly produces crime, thriller, and erotic type of content. Available in more than 10 Indian regional languages, it has a big viewer base.
Its subscription plans range from just Rs 100 for three months to Rs 180 for six months or Rs 300 for a year. Therefore, ALT Balaji is the cheapest and best OTT platform for a smartphone in India.
Hungama is one of the oldest and first OTT platform in India. The Hungama website was established in 1999; it provides online and offline media content since then.
It offers movies in excellent video quality. Here you can find a wide range of old along with new movies to stream. The movies are also categorized based on their particular theme, which makes the navigation easy for all.
Eros Now was previously a movie production company. But now, it is one of the most prominent players in the market of OTT Platform. It launched its on-demand media platform in 2012 and since then providing a wide range of streaming media content.
You can watch all the movies produced by its own parent production company. Like Happy Bhag Jayegi, Manmarziyaan, Bajirao Mastani, Tanu Weds Manu Returns, Goliyon ki Raas Leela Ram-Leela, Rockstar, Shubh Mangal Savdhan, and more.
Also, its subscription packs range from Rs 99 per month to Rs 399 per year for a single device.
Today, due to the Covid 19 pandemic, when all the social gathering places have been put on hold, these OTT platforms came as a rescuer to both the promoters as well as viewers. Movies have been releasing in India over the OTT platform now instead of theaters. Indian OTT platforms have a more extensive user base and a great future. Lets’ hope more exciting and surprising content may come in the way.